Brand Appearance

How do you renew a successful brand? In reality, it does so itself: after all, a successful brand is always ahead of its time. So let’s simply let it breathe more freely and adopt a new perspective. In other words: let’s approach it from a digital angle. The visual appearance is no longer a static structure: it’s a living interface that interacts with human beings.

This platform provides a direct, straightforward path to approaching the design of the Audi brand. It offers lots of examples and instructions that convey the essentials and provide inspiration for ideas – and it’s structured in such a way that you can get started right away

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